Joel Veitch (born March 28, 1974) is a British web animator, singer-songwriter, and member of the humour website B3ta. Veitch is owner of the web site RatherGood where he showcases many of his animations. Joel has also created the Mr. Stabby animations in collaboration with Jonti Picking, and his early work includes several installments of Tales of the Blode.
Joel's working pseudonyms include "Crab Bloke" (which is the name of his user account on B3ta), "The Crab of Ineffable Wisdom" (used on his website), and "Stallion Explosion" (as lead singer of the band 7 Seconds of Love which he promotes heavily on his site by making music videos for them).
Veitch was once threatened with legal action by Gullane Entertainment Inc. for uploading a flash cartoon which parodied Thomas the Tank Engine. As a result, Veitch removed the animation from the site. Although the link is still present, it now points to an explanation of why the animation was removed.
Several of Veitch's movies, including one featuring a remake of Destiny Child's Independent Woman by Elbow, are played and sung by kittens, similar to the Crusha adverts which Veitch also created.
Some of Veitch's other movies feature actual songs by artists such as Madonna, with either slightly edited lyrics, and/or with modified subtitles, and always with fitting, and sometimes mildly disturbing, animations.
In December 2006, Veitch and his band 7 Seconds of Love produced their own version of the "12 Days of Christmas" song, in support of the charity Tommy's.
In January 2007, Veitch reached a settlement with Coca-Cola after they used music and video very similar to 7 Seconds of Love's song 'Ninja' on one of their adverts in Argentina without permission.[1]
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Veitch is responsible for many adverts and other spots on both British and US TV.
Veitch has received 3 Webby Awards, a Webbys People's Choice Award and a further Webby nomination for rathergood.com